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UK festival organisers’ cycle ride raises £12k for AiE

The Coast to Coast challenge saw staff from Broadwick Live, Ground Control and others cycle 140 miles to raise funds for Attitude is Everything

By IQ on 03 Nov 2017

Suzanne Bull, Coast to Coast challenge, Festival Congress

Bull collects the cheque at Festival Congress

AIF’s fourth Festival Congress, which took place earlier this week, saw staff from festival promoter Broadwick Live, event producer Ground Control and security firm FGH Security present a cheque for £11,700 to Suzanne Bull MBE, CEO of Attitude is Everything, following the completion of a 140-mile, two-day charity bike ride.

The Coast to Coast challenge was undertaken in September by a 16-person team from the four companies, who cycled from Whitehaven in Cumbria to Tynemouth in Tyne and Wear to raise money for the charity, which campaigns to improve deaf and disabled people’s access to live music.

Ground Control Productions’ Jon Drape, an Attitude is Everything patron, says: “By partnering with events organisers and venue owners, Attitude is Everything have enabled thousands of deaf and disabled people to enjoy access to live music. Their work is genuinely life changing.

“As a patron of the charity, I was absolutely delighted to accept the Coast to Coast challenge and hope others in the live music business will be inspired to work with Suzanne and her team.”

A full account of the ride is available below via Storify:

[View the story “Cycling With Attitude” on Storify]

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