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Ticketmaster launches in Italy

Milan-headquartered Ticketmaster Italia is TM's third new venture in Europe this year, following launches in Switzerland and the Czech Republic

By Jon Chapple on 13 Nov 2017

Coldplay, San Siro Stadium, Milan, 2017, Ticketmaster Italia

Coldplay's LN-promoted A Head Full of Dreams tour visits Milan in July

Ticketmaster has confirmed to IQ its long-rumoured expansion into Italy, with the world’s largest ticketing company today launching in the sixth-biggest live music market.

The launch of Ticketmaster Italia (ticketmaster.it), headquartered in Milan, follows the end of the exclusive long-term online partnership in Italy between Ticketmaster’s parent company, Live Nation, and CTS Eventim-owned TicketOne, which wrapped up this year and was replaced by an ongoing agreement.

According to the International Ticketing Yearbook 2017, Live Nation had already registered the new entity with the Italian chamber of commerce, with an official launch rumoured for this month.

Ticketmaster’s primary-market debut in Italy – it already has a presence in the secondary market with a local version of Seatwave – represents its third new venture in Europe in 2017 alone, following launches in Switzerland (with Tixtec) in August and the Czech Republic (via Ticketpro) in February.

“Italy [is] undoubtedly one of the world’s most vibrant and popular destinations for live entertainment and cultural events”

“We look forward to providing the best ticketing experience for clients, artists and fans across Italy – undoubtedly one of the world’s most vibrant and popular destinations for live entertainment and cultural events,” says Ticketmaster International president Mark Yovich.

“This was an organic move for the business. This is an exciting moment for fans of live music, theatre, sport and cultural events, not just in Italy, but across all our global markets as we continue our strategic expansion.”

In Live Nation Italy festival news, meanwhile, Firenze Rocks today announced Iron Maiden, Foo Fighters, Ozzy Osbourne and Guns N’ Roses as its 2018 headliners. Tickets for each show are on sale on 15, 16, 17 and 18 November, respectively, from ticketmaster.it.


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