25–34 year-olds are, unsurprisingly, the most likely to buy tickets to live music events, and Australian men "really need to get out more"
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Quinquagenarians and above in Australia are outspending their younger counterparts by nearly 8%, reveals new research highlighting the purchasing power of over 50s
By IQ on 24 Nov 2017
Australians over 50 years of age are spending more on live entertainment than people under 50, new research by promoter/ticketer TEG has found.
TEG’s findings – based on a TEG Rewards online survey of 1,000 people in undertaken in August and September, along with TEG Analytics event attendance data over a three-year period to 30 June – reveal over 50s make up more than a third (34.3%) of total spending on live entertainment, spending an average of 7.5% more than their younger countrymen.
The survey forms part of a ‘50+ and the Leisure Economy’ series of research, and also finds:
TEG’s managing director of data, digital and analytics, Mazen Kassis, comments: “The synthesis of our market leading data analytics and research continues to uncover fascinating insights, this time in the over 50s live entertainment audience.
“Leveraging our range of data-driven solutions and actionable insights, savvy brands can measurably enhance their ability to engage with such an audience through their passions, motivations and interests.”
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