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Live Nation Sweden appoints new joint MDs

Head promoter Anna Sjölund and marketing director Therése Liljedahl will lead Live Nation's Swedish operation as co-managing directors

By Jon Chapple on 08 Nov 2017

Anna Sjölund, Therése Liljedahl, Live Nation Sweden

New MDs Sjölund (left) and Liljedahl


Live Nation Sweden has announced the promotion of its head promoter, Anna Sjölund, and director of marketing and Nordic partnerships, Therése Liljedahl, as joint managing directors.

Both Sjölund and Liljedahl, who commence their new positions immediately, will retain elements of their previous roles: Sjölund remains head promoter, overseeing Live Nation Sweden’s agency, touring and festivals, while Liljedahl will retain responsibility for commercial partnerships in the Nordics while also managing Live Nation Sweden’s marketing, partnership, finance, administration and HR functions.

John Reid, president of concerts for Live Nation Europe, says: “The combined and complementary skill set that Anna and Therése will bring to their roles as managing directors is unparallelled. Together they will continue to grow the business that Thomas [Johansson] and Carl [Pernow] have built and take Live Nation Sweden into the future.”

Carl Pernow, now Live Nation’s president of Nordics, adds: “I am pleased to hand over the leadership of Live Nation Sweden to two exemplary leaders within their respective areas. I look forward to further developing the Nordic business with Anna, Therése and our Nordic colleagues.”

“I am pleased to hand over leadership to two exemplary leaders within their respective areas”

The appointments follow a bumper 2017 for LN Sweden, with concert successes including Guns N’ Roses, Coldplay, Metallica, Depeche Mode and the Rolling Stones. The Stockholm-based company also owns and operates festivals Summerburst, Way Out West (through subsidiary Luger) and Sweden Rock, which it bought last November.

Sjölund comments: “I have spent the majority of my career at Live Nation and had the opportunity to grow together with the business. I am excited to be able to continue my journey in this new role and look forward to what is ahead.”

“I’m honoured to have been given this opportunity,” adds Liljedahl. “I look forward to taking the next step at Live Nation Sweden together with Anna and my fantastic colleagues.”

 


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