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The two London-based businesses have announced a joint venture agreement focused on a "new range of world-class music events"
By IQ on 20 Nov 2017
London-based booking agency Coalition Talent has entered into a joint venture with dance music colossus Ministry of Sound for a range of new live events and brand partnerships.
The “wide-ranging” JV, which sees the two companies partner to “share their resources and expertise”, additionally sees the Ministry of Sound events staff relocating to Coalition’s central London offices. It follows a recent focus by Coalition on building events brands alongside its roster, with recent projects including the Coffee House Sessions concert series and club nights Pure Music Live and Just Can’t Get Enough ’80s, the latter a joint venture with DJ Sara Cox.
Coalition, from 2014–2015 part of The Agency Group (now UTA), represents artists, radio DJs and TV personalities, including Sara Cox, Charli XCX, Pixie Lott, Nick Grimshaw, Trevor Nelson, Edith Bowman, Scott Mills, the Wombats, the Hoosiers and Kodaline.
“Ministry’s brands and reputation, coupled with Coalition’s talent relationships, expertise and newly expanded team, will deliver a whole new range of world-class music events”
“I couldn’t be more proud to enter into this joint venture with Ministry of Sound,” says Coalition Talent CEO Guy Robinson. “This iconic brand has been a huge part of my journey in the music industry, from working with them on talent through to more than a few lost nights at the club.
“We look forward to welcoming the Ministry of Sound events staff into our brilliant team here at Coalition. Our joint focus will be to maximise opportunities for their current offering, and develop additional products to reach new markets, as well as more extensive partnerships with touring DJs and live artists.”
Jonathan Bevan (pictured), CEO of Ministry of Sound, adds: “We are delighted to be launching this new partnership. Ministry’s brands and reputation, coupled with Coalition’s talent relationships, expertise and newly expanded team, will deliver a whole new range of world-class music events.”
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