The former Metro Radio Arena in Newcastle will now become the Utilita Arena following a naming partnership with energy supplier, Utilita Energy
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From beating the queues to tracking Muse’s drones, IQ takes a look at some of the tech whizzes who are improving the live experience for both venues and fans
By Jon Chapple on 03 Nov 2017
The global live music business is in a state of technological flux, with innovations such as virtual and augmented reality, live streaming, blockchain and bots all being touted as potential new sources of revenue for an increasingly mature industry.
But while the monetisation of live-streamed concerts is, by most estimates, still some way off, a handful of pioneers in the arena space are already delivering concrete results through clever tech to some of the world’s leading entertainment venues.
Meet Digifood, Archaio, Rukkus, Verteda, Clair Global, LiveStyled, Cast, Bottoms Up, Kontakt.io, Yondr and Hurdl: eleven innovators working behind the scenes to make large entertainment venues smarter, more connected and more profitable than ever before…
Read the rest of this feature in the digital edition of IQ’s definitive guide to the European arena market, the European Arena Yearbook 2017: