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X-ray Touring co-founder retires

Jeff Craft has retired from the UK agency he co-founded 12 years ago, he has confirmed to IQ, although he remains involved with X-ray in a limited capacity until spring

By Jon Chapple on 24 Oct 2017

Jeff Craft with Primary Talent's Peter Elliott and ITB's Steve Zapp at IFF 2015

Craft (left) with Primary Talent's Peter Elliott and ITB's Steve Zapp at IFF 2015


Booking agent Jeff Craft, one of the co-founders of London-based X-ray Touring, has retired.

Craft – who launched X-ray with fellow Helter Skelter agents Steve Strange and Ian Huffman, and ITB’s Martin Horne and Scott Thomas, in 2005 – started out as a booker for both Cowbell and Derek Block from 1979–84, before joining Fair Warning, which became Helter Skelter, as an agent in ’84.

His roster includes Pixies, PJ Harvey, Richard Hawley, Jarvis Cocker and Elbow.

Craft tells IQ he has already retired but “will maintain an involvement with X-ray until next spring.

“Until then I will be overseeing the handover of my roster as and when the acts need to appoint a new agent.”

X-ray in April became the latest booking agency to enter into a strategic partnership with Paradigm Talent Agency, joining fellow UK outfit Coda as the second British partner of the US full-service powerhouse.

 


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