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OVG launches management arm with Pinnacle buy

OVG Facilities differs from the Arena Alliance in that the new division will be "directly managing and booking facilities", says OVG's Peter Luukko

By Jon Chapple on 13 Oct 2017

Peter Luukko, OVG Facilities

Ex-Comcast Spectacor exec Peter Luukko, now co-chair of the Arena Alliance, heads up OVG Facilities

image © Oak View Group

Oak View Group (OVG) has acquired US venue operator/consultancy Pinnacle Venue Services, adding six new management contracts and Pinnacle’s venue security/assessment operation to its growing stable of businesses.

Pinnacle, launched in 2014 by venue veterans Tom Paquette and Doug Higgons, will be rebranded OVG Facilities, marking OVG’s first foray into venue management.

OVG is a venue development and investment vehicle founded in November 2015 by former Live Nation chairman Irving Azoff and ex-AEG CEO Tim Leiweke. It comprises five other divisions: the 26-member Arena Alliance; Narrative Partners, a sponsorship/partnership operation; Prevent Advisors, its security advisory arm; OVG Consulting, whose services include venue design and seating, branding and ticketing strategy; and the OVG Ventures venture-capital fund.

It also owns industry trade titles Venues Today and Pollstar, the latter which it bought this summer.

It’s official: Oak View Group acquires Pollstar

According to Venues Today, the venues fully managed by Pinnacle are the Seminole Theatre (425-cap.) in Homestead, Florida; Kovalchick Complex at Indiana University of Pennsylvania, which includes a 5,000-seat arena and 632-seat theatre; Watsco Center (8,000-cap.) in Miami; the 23,000sqft Two Rivers Convention Center in Grand Junction, Colorado; Avalon Theater (1,100-cap.), also in Grand Junction; and the 109,000sqft Birch Run Expo Center in Michigan.

OVG Facilities will differ from the Arena Alliance in that OVG “supports the facilities in our alliance; clients who are obviously very sophisticated and run their facilities very well,” co-chair Peter Luukko, who will also head OVG Facilities, tells the magazine. “In OVG Facilities, we’ll be directly managing and booking facilities. It’s full management.”

“OVG has been committed to facility management since day one,” adds Leiweke, “and our goal is to build the biggest facility management company in the world. We take a 360 approach to facility management, and when you combine our ground game, assets and relationships, and add to that Peter’s leadership, we feel we’re poised to do big things.”


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