Jim King, AEG Presents' EVP of live music, explains the original thinking behind the creation and launch of the company’s highly successful new London festival
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The new event, AEG's first in the newly exclusive Victoria Park, combines a three-day music festival, three headline shows and four days of free-to-access entertainment
By Jon Chapple on 23 Oct 2017
AEG’s Goldenvoice UK is bringing the British Summer Time model to the East End, today announcing plans for a new ten-day event in Victoria Park next summer.
The festival, dubbed All Points East (APE) will be staged in the 213-acre east London park from 25 May to 3 June 2018, and combine two weekends of music with a BST-style free-to-access midweek offering.
The announcement follows the news that AEG Presents/Goldenvoice has been awarded a five-year contract by Tower Hamlets Council, which owns the park, for exclusive use of Victoria Park for events, meaning other festivals that have traditionally taken place in the park will be forced to move. The company has a similar exclusive on Hyde Park until 2019.
Field Day has already confirmed it plans to relocate, while Lovebox and Citadel promoter Live Nation has not yet commented.
The first music event, All Points East Festival, will take place from 25 to 27 May. Headliners are The xx, with Popcaan and Lykke Li also named in the launch announcement.
The second, APE Presents, comprises three “huge standalone headline shows”. The first to be announced is The National on 2 June, with support from the War on Drugs, Future Islands, Warpaint and the Districts.
“We’re confident that this is the most exciting new event in the country”
Similarly to BST, the four non-music days in the park will feature “entertainment, incredible food, an outdoor cinema and much more”, all free to access. The festival’s name is apparently inspired by All Points West, a short-lived New Jersey event that ran from 2008 to 2009.
“All Points East will be ten days of amazing live music, food, enjoyment and positive community engagement,” comments Jim King, AEG Presents’ executive vice-president of live music. “It’s about seeing the best artists, with the best production in one of the UK’s truly great community parks.
“We are thrilled to be able to launch this new festival concept and bring some of the world’s most exciting artists to Victoria Park. We’re confident that this is the most exciting new event in the country. We are aiming to attract the fans of credible and more independently focused artists.
“When you see the full line-up, then the vision for what we are aiming to deliver creatively should hopefully be very clear.”
Adds Tower Hamlets mayor John Biggs: “The council is pleased to be working with AEG, who were selected following a rigorous procurement process to deliver some exciting events in 2018 which can be enjoyed by local people, Londoners and visitors from across the UK.”
Tickets for APE Presents go on sale this Friday (27 October) at 9am via AEG’s own AXS platform and Amazon Tickets – the official ticket agent and “official ticketing partner”, respectively – with All Points East Festival following a week later, on 3 November.
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