The latest industry news to your inbox.


I'd like to hear about marketing opportunities


I accept IQ Magazine's Terms and Conditions and Privacy Policy


AEG backs new online pop talent search, Emerge

Atlantic/APG's Emerge, supported by AEG Presents, Spotify, Deckstar and Deutsch, is looking for "exceptional teen pop/R&B talent" in the US and anglophone Canada

By Jon Chapple on 12 Oct 2017

Mike Caren, APG, Emerge

image © Artist Publishing Group/Artist Partner Group

Promoter AEG Presents is one of a quartet of big music-biz names lending their support to Emerge, a new US talent contest launched by Atlantic Records and label services company Artist Partner Group (APG).

AEG joins Spotify, management company Deckstar (Culture Club, Blink-182, Steve Aoki) and digital agency Deutsch in an “unprecedented effort to find young artists with star potential, wherever they exist across the continent”. Entries are open to people aged between 13 and 19 who are residents of the US or Canada (excluding Quebec), with the winning artist(s) given a recording contract after being selected Atlantic’s A&Rs.

Atlantic/APG say the social-media driven search, which is looking for “exceptional teen pop/R&B talent”, is the first time a “music company, live concert organisation, management company, marketing agency and digital music service have joined forces to both discover and provide world-class opportunities to emerging talent”.

It follows the launch last month of a new joint venture between German promoter FKP Scorpio and a number of management companies, which is similarly focused on breaking new artists in Europe.

“Emerge is all about breaking the barrier to entry for outstanding young artists,” says Artist Partner Group founder and CEO Mike Caren (pictured).

“Getting heard in this business shouldn’t be about who you know, but who you are as an artist”

“Getting heard in this business shouldn’t be about who you know, but who you are as an artist. This campaign isn’t about industry relationships or market research, but about creating a new channel from performer to label, combined with the expertise of our friends at AEG Presents, Deckstar, Deutsch and Spotify.

“We’re all looking forward to uncovering amazing talent in unexpected places, and creating once-in-a-lifetime shots at superstardom.”

“We’re super excited to partner with all of these amazing companies that together embrace all aspects of an artist’s career,” add Atlantic Records’ chairman and COO, Julie Greenwald, and chairman and CEO, Craig Kallman, in a joint statement. “This is a talent search for the digital age, designed to find distinctive voices with huge potential.”

Complete details of the contest and instructions on how to enter can be found at www.atlanticrecords.com/emerge.


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

More news

AEG signs “beautiful” GRFA for new con... The Whistle Pig Vail concerts, co-produced by AEG Rocky Mountains, will transform "one of the most beautiful venues in the world", Colorado's Gerald...R. Ford Amphitheater
AEG Presents promoter exits to form management co Rebeca León will apply her Latin music expertise to her a new company, Lionfish Entertainment, managing the careers of J. Balvin and Juanes
CBC News details Ticketmaster investigation A series of investigative articles about Ticketmaster are claiming that the ticketing company is enabling resellers to bypass typical restrictions
AEG launches new global touring division under Gar... Gersh, who joined AEG Live in 2015, has brought in former colleagues Rich Schaefer and Rich Holtzman to help lead the growth of AEG Presents Global...Touring and Talent
Songwriter management firm Nonstop launches Los Angeles-based Nonstop Management, founded by Jaime Zeluck Hindlin, counts Andrew Wells, Michael Pollack and LunchMoney Lewis among its clients