The new venture by Music + Sport, also behind Cricket Live and The Jockey Club Live, will launch with Jess Glynne at Kingsholm Stadium in June
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Who We Be Live at Alexandra Palace, promoted by SJM, brings together a sextet of UK urban stars, and follows Spotify's live launch of RapCaviar in the US
By Jon Chapple on 08 Sep 2017
Spotify, the world’s most popular on-demand music streaming service, has announced plans for its first concert in the UK.
Who We Be Live at Alexandra Palace, based on the popular Who We Be urban music playlist, follows the decision by rival streaming platform Apple Music to cancel its London Apple Music Festival, and comes after the launch of a similar concert series in the US based on Spotify’s RapCaviar playlist.
The show – promoted in partnership with SJM Concerts – is set for 30 November at the iconic 10,400-cap. Ally Pally in north London. Performances come courtesy hip-hop and grime artists Dizzee Rascal, Giggs, Bugzy Malone, Cardi B, J Hus and Stefflon Don, who between them have racked up more than half a billion streams on Spotify.
“Spotify has worked tirelessly to support British talent over the last year, and we’re proud to have played a key role in the success of various urban genres such as grime and rap,” comments Spotify senior editor Austin Daboh, who leads the company’s urban music team.
“Who We Be Live at Alexandra Palace is Spotify’s first-ever concert in the UK and will bring together some of the biggest and most exciting artists under one roof for an unforgettable night.”
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