Caroline Burruss, who was VP of national media and sponsorship at Live Nation Entertainment, is tasked with securing new brand partnerships for AEG Live
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Reeperbahn project manager Paul Cheetham will serve as booking director for the new Berlin Music Hall, part of AEG's new development at Mercedes-Benz Arena
By Jon Chapple on 04 Sep 2017
AEG has made two appointments in Germany ahead of the 2018 opening of Mercedes Platz, a new mixed-use entertainment district neighbouring the Mercedes-Benz Arena (17,000-cap.) in Berlin.
The 20-hectare Mercedes Platz, which mirrors similar AEG developments at The O2 in London, LA Live in Los Angeles and the recently announced Nashville Yards in Tennessee, includes a cinema, cafés, restaurants, bars, hotels, a bowling alley and a 4,500-capacity music venue, Berlin Music Hall, which will open on Saturday 17 November 2018 with a show by Gloria Gaynor.
Berlin Music Hall will be booked by Paul Cheetham, who joins AEG as booking director for the venue, while long-time Mercedes-Benz Arena booker Aissata Hartmann-Sylla has been promoted to senior director, overseeing event acquisition for both the arena and Music Hall.
Before joining AEG, Cheetham – a 20-year veteran of the live music industry – was managing director for Heartburst Management, where he was involved in staging industry events Popkomm, Berlin Music Week and Reeperbahn Festival. Previously, he worked for Mean Fiddler (now Festival Republic) and Live Nation Scandinavia in Finland.
Both Cheetham and Hartmann-Sylla moved into their new roles on 1 September.
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