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Following in the footsteps of Ticketmaster, parent company LN hopes to embody the "social spirit" of Facebook Messenger with its new chatbot
By Jon Chapple on 26 Sep 2017
Live Nation Entertainment has followed its subsidiary, Ticketmaster, in launching a chatbot for Facebook Messenger, with the aim of converting more of the 1.3bn people who use the app every month into Live Nation customers.
Bots have increased in popularity in the music business in recent months, with StubHub (for Skype), Universal Music (text message-based) and ticket search engine TickX (for Messenger) among the companies now using so-called conversational commerce to sell tickets.
Live Nation explains how its bot works:
Or, if you can’t imagine it, the gif below shows how to buy tickets with friends:
“Concerts are extremely social experiences, and we’re excited to introduce a concert discovery tool that embodies that social spirit,” says Lisa Licht, Live Nation Concerts’ CMO. “Whether fans choose to interact with our new bot one on one, or get their friends involved in the planning, we think they’ll have a lot of fun finding shows to go to.”
The bot is live now, initially featuring events in North America. To start chatting, users can search for ‘Live Nation Concerts’ in the Messenger app or visit Live Nation Concerts’ Facebook page and click the ‘message’ button.
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