The Greenwich Music Time promoter has been snapped up by Live Nation, which follows its deal with Metropolis as its fourth acquisition of 2017
Sign up for IQ Index
The latest industry news to your inbox.
Scarborough Open Air Theatre, Europe's largest open-air theatre, will be exclusively programmed by Cuffe & Taylor through 2018, with plans afoot to also increase capacity
By Jon Chapple on 14 Sep 2017
Cuffe & Taylor, the UK regional promoter acquired by Live Nation in January, has agreed a new ten-year deal to exclusively programme all live music events at the Scarborough Open Air Theatre (OAT) in Yorkshire.
Preston-based Cuffe & Taylor, which took on programming at Scarborough OAT in 2016, will now stage all concerts at the 5,454-capacity venue – Europe’s largest open-air theatre – through 2028.
The promoter is also in discussions with Scarborough Borough Council about installing a permanent standing area in front of the stage – which currently sits on the island in the middle of a lake – increasing capacity to 7,456 (seated) or 7,900 (standing).
“We are delighted with the new and exclusive ten-year deal between Live Nation and Scarborough Borough Council to stage events at the theatre,” says Cuffe & Taylor director Peter Taylor. “Our partnership with the council has worked very well in the last two years, and this new deal allows us to continue working together to secure a bright and exciting future for this marvellous venue.
“This new long-term deal enables all parties to plan even better for the future”
“We have enjoyed two record breaking years since we took over programming live music events here in 2016, with attendances rising year-on-year. In 2017 sales again have broken all box office records.
“This new long-term deal enables all parties to plan even better for the future. The theatre is now on the map, with not only British artists but major international stars too, and we are determined to continue to bring the biggest and best acts to the beautiful Yorkshire coast.
“We are now working not only on next year’s line-up, but on 2019 and beyond. We cannot wait to reveal another wonderful series of shows for next summer, which we feel sure will break records again.”
More than 75,000 people attended concerts by artists including Little Mix, Olly Murs, Jess Glynne, Cliff Richard and the Beach Boys at Scarborough OAT this summer.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.