Ticket Arena SL 2018
EPS 2018
Ticketmaster ILMC 30 SL

The latest industry news to your inbox.


Would you be interested in hearing about marketing opportunities?


Dice launches in the US

The British mobile ticketing firm is to take its booking fee-free, refund friendly model stateside, initially in California

By IQ on 29 Sep 2017

Phil Hutcheon, founder, Dice, Dice US launch

Dice founder Phil Hutcheon

Disruptive UK ticketing company Dice is to launch in the United States, it announced this morning.

Initially offering tickets to shows in Los Angeles and San Francisco (Sam Smith, Khalid, Matthew Dear and Vevo’s SF Hallowe’en event in San Francisco are among its first events), Dice US has big plans for the world’s largest, and most competitive, ticketing market, says Dice founder and CEO Phil Hutcheon.

“We’re focused on a younger demographic that’s fed up with how ticketing is,” says Hutcheon. “They’re disengaging, and we need to be careful because live music is in competition with Netflix, with bars [and] with eating out”.

“We have ambitious plans to roll out across the US in the coming months”

“If you keep screwing over fans, they won’t come back. Dice is the ethical platform that fans trust to get tickets. We get fans in, keep scalpers out and we have ambitious plans to roll out across the US in the coming months.”

Dice launched in the UK in 2014, carving out a niche with a booking fee-free model that ties tickets to mobile devices, making unauthorised resale impossible. It earlier this month announced it was introducing ‘hangover days’ for worse-for-wear staff, and in May debuted an industry first no-questions-asked refunds policy for customers no longer able to attend shows.


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

More news

Dice abandons no-booking fee model As it struggled to secure ticket allocations for bigger shows, 'best gigs, no booking fees' was no longer a realistic proposition for Dice, says UK MD...Russ Tannen
Dice introduces ticket refunds Those unable to attend sold-out shows can now return their tickets for a no-fuss refund, with refunds for all Dice events – sold out or not – to...follow later this year
“Relentless momentum”: 17 new Ticketfl... The Pandora-owned ticketing platform says the new customers, in the south of the US, are evidence of the wisdom of bringing live and streaming under...one roof
Fandango to sell tickets directly through iOS 10 The film ticketer continues to lead the way in technological tie-ups as it announces it will shift inventory through Apple's built-in chat client
Entertainment ticket tax proposed in MI Bill 884, introduced by senator Coleman Young II, would levy a $3-per-ticket tax in order to fund Detroit's fire, police and medical services