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Dice launches in the US

The British mobile ticketing firm is to take its booking fee-free, refund friendly model stateside, initially in California

By IQ on 29 Sep 2017

Phil Hutcheon, founder, Dice, Dice US launch

Dice founder Phil Hutcheon

Disruptive UK ticketing company Dice is to launch in the United States, it announced this morning.

Initially offering tickets to shows in Los Angeles and San Francisco (Sam Smith, Khalid, Matthew Dear and Vevo’s SF Hallowe’en event in San Francisco are among its first events), Dice US has big plans for the world’s largest, and most competitive, ticketing market, says Dice founder and CEO Phil Hutcheon.

“We’re focused on a younger demographic that’s fed up with how ticketing is,” says Hutcheon. “They’re disengaging, and we need to be careful because live music is in competition with Netflix, with bars [and] with eating out”.

“We have ambitious plans to roll out across the US in the coming months”

“If you keep screwing over fans, they won’t come back. Dice is the ethical platform that fans trust to get tickets. We get fans in, keep scalpers out and we have ambitious plans to roll out across the US in the coming months.”

Dice launched in the UK in 2014, carving out a niche with a booking fee-free model that ties tickets to mobile devices, making unauthorised resale impossible. It earlier this month announced it was introducing ‘hangover days’ for worse-for-wear staff, and in May debuted an industry first no-questions-asked refunds policy for customers no longer able to attend shows.


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