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DEAG signs new long-term deal with classical stars

German, Swiss and Austrian concerts by singers Anna Netrebko and Yusif Eyvazov will be exclusively promoted by DEAG through 2022

By IQ on 01 Sep 2017

Anna Netrebko, DR Koncerthuset, Denmark, 2012, Simon Wedege Petersen

Anna Netrebko performs in Denmark in 2012

image © Simon Wedege Petersen

Deutsche Entertainment AG (DEAG) has followed up yesterday’s positive H1 financial results by extending its deal with popular classical singers Anna Netrebko and Yusif Eyvazov.

DEAG will have exclusive rights to stage concerts and open-air events, as well as sponsorship and TV rights, by the husband-and-wife duo in the GSA (Germany, Switzerland and Austria) region until 2022. Netrebko is a Russian-born soprano, now based in Vienna with Austrian citizenship, and Eyvazov a Azerbaijani operatic tenor.

The company has also secured an initial option for extending the deal to other European countries, in a move it says “underscores DEAG’s prominent classical music portfolio”.

“We are laying the foundations for future positive business development in our classical and jazz segment”

“We’re proud to already be in our 14th year of cooperation with Anna Netrebko and are excited to present many more concerts from this exceptional artist in the future,” says DEAG chairman Peter Schwenkow. “Anna Netrebko is one of the greatest sopranos of the century and has inspired millions with her performances.

“In addition, we are laying the foundations for future positive business development in our classical and jazz segment.”


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