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Loll, formerly of IPG Mediabrands, heads up Live Nation Media & Sponsorship in the newly created position of COO
By IQ on 13 Sep 2017
Live Nation has hired Chris Loll as the first chief operating officer (COO) of its Media & Sponsorship business.
Loll (pictured) joins from IPG Mediabrands, and previously spent more than a decade at WPP, where he worked on advertising and marketing campaigns for some of the world’s biggest brands. Heading up Live Nation Media & Sponsorship, he will “[execute] a multi-year strategy that will introduce new data, digital and live products for agencies and advertisers while refining process, systems and sales solutions to accelerate the division’s overall growth and vision”, says the company.
Live Nation’s sponsorship and advertising division grew 31% in Q2 2017, turning over US$124.6m in the three months ending 30 June.
“Live Nation is a marketers’ playground, with access to passionate fans, unmatched live and digital experiences and highly desirable content”
“Chris has a proven track record reinvigorating corporate productivity and taking media and advertising businesses to new heights,” comments Russell Wallach, global president of Live Nation Media & Sponsorship. “We welcome his unrivalled talents to our division at time when we are experiencing record growth and I look forward to working closely with Chris to ensure we maintain that momentum and expand our global footprint.”
Loll, who is based in New York and reports to global president Russell Wallach, adds: “Live Nation is a marketers’ playground, with access to passionate fans, unmatched live and digital experiences and highly desirable content. Who wouldn’t be excited to join a growing company, with impressive talent, unique assets and a business model with untapped potential?”
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