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AEG Presents promoter exits to form management co

Rebeca León will apply her Latin music expertise to her a new company, Lionfish Entertainment, managing the careers of J. Balvin and Juanes

By IQ on 29 Sep 2017

Rebeca León, AEG/Goldenvoice, Lionfish Entertainment

image © TJ Martell Foundation

After 11 years at AEG Live/Presents and Goldenvoice, concert promoter Rebeca León is stepping down to focus on her artist management company, Lionfish Entertainment.

León, currently senior vice-president of Latin talent at the AEG Presents, has plotted US-wide tours for major Latin music artists including Enrique Iglesias, Mana, Juanes, Wisin y Yandel and Romeo Santos, and helped establish LA Live/Staples Centre as “the premiere destination for Latin artists” in LA, says AEG.

Under her leadership, the Latin division was responsible for 700 shows, selling more than 2.3m tickets and grossing over US $188m.

Her music clients at Lionfish include Colombian stars Juanes and J. Balvin.

“AEG Presents and Goldenvoice has been an amazing place for me to learn the concert promotion business and grow my career,” says León (pictured). “The company has been incredibly supportive of my efforts to build the Latin business both here in Los Angeles and as a national touring platform.

“It was a difficult decision to leave AEG Presents, but it’s the right time for me to focus all of my energy on artist management”

“It was a difficult decision to leave AEG Presents, but it’s the right time for me to focus all of my energy on artist management. And I know there will be future projects down the road that I will work on with my friends at AEG.”

The companies plan to collaborate on J. Balvin’s upcoming sold-out US tour.

“We are sorry to see Rebeca leave the concert promotion business,” adds Rick Mueller, president of AEG Presents North America. “Rebeca is incredibly talented, creative and passionate about Latin music and her artists. Her management clients will undoubtedly benefit from having her full-time attention to further their careers.”

Hans Schafer replaces León to head up Latin promotions.

Goldenvoice lost its senior VP of talent buying, Lesley Olenik, to Live Nation earlier this month.


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