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TEG Asia: about ‘Australian knowhow on global stage’

The new division, formed following last month's acquisition of Malaysia's TicketCharge, will be led by former Ticketek NZ MD Brendon Bainbridge

By Jon Chapple on 15 Aug 2017

Brendon Bainbridge, TEG Asia

image © TEG

Brendon Bainbridge, the former managing director of Ticketek New Zealand, is to relocate to Singapore later this year to head up the Australian company’s new Asian division.

TEG Asia, led by managing director Bainbridge (pictured), will spearhead all TEG’s ticketing and live entertainment activities in the region, including the recent acquisition of Malaysia’s leading ticketing company, TicketCharge, and other “soon-to-be-announced business interests” in Asia.

Replacing him at Ticketek NZ is Trina Tamati, most recently CEO of the NRL Auckland Nines rugby league competition.

“Brendon has done a fabulous job running Ticketek New Zealand,” says TEG CEO Geoff Jones. “He knows the sports and entertainment industry inside out and he gets what TEG’s strategy is all about. He has the leadership and vision to make TEG Asia a big growth story for the company. I am delighted to make this appointment of a trusted and long-standing colleague.”

“This is a great export story about taking the know-how developed in Australia and New Zealand and competing on a global stage”

TEG, which describes itself as “Australasia’s leading ticketing, live entertainment and data analytics company”, also includes ticketing platforms Ticketek and Eventopia, live entertainment divisions TEG Live, TEG Dainty (formed last July following the acquisition of Paul Dainty’s Dainty Group) and Life Like Touring, TEG Analytics, TEG Digital and Sydney’s Qudos Bank Arena (21,000-cap.).

“There are so many opportunities opening up in the Asian entertainment market,” adds Bainbridge. “I have complete confidence that TEG has the knowledge and technology platforms to make a big impact.

“This is a great export story about taking the know-how developed in Australia and New Zealand and competing on a global stage. I am thrilled to have this opportunity and I thank Geoff for his confidence in me.”


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