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T4F names Luiz Oscar Niemeyer head of live music in South America

Brazilian Niemeyer, who joined Time for Fun last year, is the leading promoter's new head of entertainment/live music for Argentina, Chile, Peru and Brazil

By Jon Chapple on 18 Aug 2017

Luiz Oscar Niemeyer

image © T4F/supplied

Luiz Oscar Niemeyer, the veteran Brazilian concert promoter who sold his Planmusic company to Time for Fun (T4F) last May, has been appointed head of T4F’s live music/entertainment activities in all four countries where the company is active.

Niemeyer (pictured) previously held the same role for Brazil, but will now additionally oversee live entertainment in Argentina, Peru and Chile. He replaces former chief entertainment officer Alexandre Faria Fernandes, who T4F thanks for “all his contributions and wishes him success in future endeavours”.

T4F is South America’s leading live entertainment company and one the top-five promoters worldwide. Upcoming shows include Fifth Harmony’s PSA tour, The Wailers in Rio and Sao Paolo, Paul McCartney’s One on One tour and Lollapalooza Brasil next March.

Niemeyer, meanwhile, has promoted some of the biggest live shows in Brazilian history, including Hollywood Rock festival from 1988 to 1993, Paul McCartney’s 1990 concert at the Maracanã, which attracted 184,000 people, and The Rolling Stones’ historic performance to more than 1.5 million people on Copacabana beach in 2006, and is widely credited as the man who put Brazil on the international touring map.


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