ILMC 30 SL
eps Super Leaderboard 2017
LN Source SL
Ticketmaster ILMC 30 SL
ESNS 2018 Super Leaderboard
x

The latest industry news to your inbox.

    

Would you be interested in hearing about marketing opportunities?

news

Snap debuts AI-powered Crowd Surf at Outside Lands

Crowd Surf, new to Snapchat, uses machine learning to stitch together audience videos to create an interactive, multiple-angle account of live shows

By Jon Chapple on 15 Aug 2017

Lorde, Outside Lands 2017, San Francisco, Snapchat Crowd Surf

Lorde performs at Outside Lands 2017


image © Jeff Kravitz/FilmMagic for Outside Lands

Snapchat developer Snap Inc. used last weekend’s Outside Lands festival in Golden Gate Park, San Francisco, as the debut for a new feature for the app: Crowd Surf, which stitches together audience ‘snaps’ to create a multi-angle video account of a concert or live event.

Snap deployed Crowd Surf during Lorde’s performance on Sunday 13 August, synchronising the audio using artificial intelligence from multiple fans filming the New Zealand singer to create an interactive Snapchat ‘story’ in which viewers can cycle between different crowd perspectives using a button on their smartphone screen.

Tech site Mashable has a video demonstrating Crowd Surf during Lorde’s song ‘Green Light’, showing multiple angles, including crowd selfies and the view from stage left.

A Snap spokesperson says Crowd Surf will be available at select events in future.

According to Mashable, with Crowd Surf Snap “hope[s] to bolster its Stories feature so that users submit to them more and also spend more time watching them. That’s good for Snap Inc. The more time users spend with Stories, the more likely they’ll be served an ad, which contributes to the majority of Snap’s revenue.” Snap Inc. posted disappointing financial results in Q2 2017 with a loss of US$443 million, below Wall Street forecasts.

Both Live Nation and AEG Live/Presents have agreed commercial partnerships around their festivals with Snap, with advertisers and sponsors using Snapchat to target festivalgoers. The former has, since last September, also sold tickets on the platform.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

More news

TickX unveils world-first Messenger chatbot Developed by 18-year-old hotshot Aayush Chadha, the AI-based Facebook bot pulls events from TickX's search engine and allows users to buy tickets with...one click
Live Nation begins selling tickets on Snapchat Ads for Ariana Grande's 2017 Dangerous Woman tour, which include a link to a Ticketmaster check-out page, appeared on the video-sharing app last...weekend
LN signs Snapchat deal for festival Live Stories Live Nation will partner with the social media phenomenon to create 'Live Stories' at V Festival, Way Out West, Creamfields and Reading and Leeds
Fandango to sell tickets directly through iOS 10 The film ticketer continues to lead the way in technological tie-ups as it announces it will shift inventory through Apple's built-in chat client
Headliner launches agency-backed H booking service H, a concierge platform that connects brands, event planners and individuals with top talent, launches today after a successful beta period