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The new division is focused on "the growth of [the EDM] community in Asia", says Wong, starting with a Chinese Tïesto tour and Creamfields festivals in HK and Taiwan
By IQ on 11 Aug 2017
Live Nation has formed a new electronic music division, Live Nation Electronic Asia, in response to what it calls “the region’s rising demand for electronic dance music”.
The new venture is headed up Jim Wong, an independent Hong Kong-based promoter who has promoted and booked more than 500 acts in Hong Kong and mainland China over the past three years.
He comments: “I am excited to join Live Nation, especially considering the enormous potential this new venture creates for electronic music fans and artists. My team and I are passionate about electronic music and we are committed to contributing to the growth of this community in Asia.”
The first event for Live Nation Electronic Asia will be Tïesto’s Clublife China tour, which visits eight cities in China from 13 to 21 October, with Creamfields events in Hong Kong and Taipei following in December.
“Our overarching goal is to connect artists and fans for unparallelled live music experiences,” says Alan Ridgeway, Live Nation’s president of international and emerging markets, “and it’s undeniable that fans in Asia, especially China, are eager for more electronic music.
“Combining Jim’s experience with Live Nation’s network and resources allows us to accelerate our presence in this genre, giving fans even more electronic music performances through both concerts and festivals.”
Live Nation is active in eight other markets in Asia, including Indonesia, Japan, Singapore, South Korea, Taiwan and Thailand.
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