The latest industry news to your inbox.

I'd like to hear about marketing opportunities


I accept IQ Magazine's Terms and Conditions and Privacy Policy


EventBooking completes 6,500-mile workshop tour

The purpose of the road trip, says the Tennessee-based venue software company, was to "get out from behind our desks, put the phone down and visit venues"

By IQ on 30 Aug 2017

Staff from EventBooking, a US developer of online booking and management software for venues, have returned home to Knoxville, Tennessee, after a 6,578-mile (10,586km) road trip visiting venues across the country.

The nationwide tour – which saw founder and CEO John Platillero, along with two other EventBooking team members, host free roundtable discussions about the evolution of technology in live events – made 18 venue visits and was attended by 200 staff from more than 50 venues. It kicked off in Knoxville, then continued north to Michigan and west to California, before returning to Tennessee.

“The purpose of this trip was to get out from behind our desks, put the phone down and visit venues,” says Platillero. “We simply wanted to hear from venue professionals about how their jobs could be more seamless. What issues do people have day to day as they run their venue? What sort of advancements in venue technology could alleviate those?”

Charlie Lewis, who accompanied Platillero, adds: “What stands out most from our journey is the fact that there’s no substitute for engaging the people of this industry face to face. Our gears are turning here at EventBooking as a result of each discussion, and we are excited to implement ideas for how we can make everyone’s day a little better and more simple.”

The tour, dubbed the Road to VenueConnect 2017, culminated at the annual IAVM VenueConnect conference in Nashville. Ticketmaster served as a partner, and sent representatives to contribute to the discussions.


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.