SEE Tickets SL
Ticket Arena SL
Hallenstadion Zürich SL

The latest industry news to your inbox.


Bright future for Oslo Sommertid

Event also provided valuable lessons about Youtube influencer content

By James Drury on 02 Aug 2017

Marcus and martinus

Marcus and Martinus headline Oslo Sommertid.

image © Nicolai Willumsen

Launching a new festival on a new site is always a nerve-wracking time for a promoter, but Oslo Sommertid went off without a hitch.

The event, which means summertime, also provided valuable lessons on the best ways of translating Youtuber content for a live audience.

The sold-out festival (cap. 35,000) was headlined by Marcus and Martinus, with other performances from Lisa and Lena and Youtubers such as Amalie Olsen and Jennie Sofie. As well as the live shows there were meet and greet opportunities, plus the final of a Playstation Fifa tournament.

“The chief of police called me to congratulate me on how smoothly it went.”

“It was the first time we’ve used the Voldslokka site, so I was a little nervous, but everything ran really smoothly. In fact the chief of police called to congratulate me on how smoothly it went,” says promoter Peer Osmundsvag of Atomic Soul. “The only problem we had was a long queue for popcorn.

“The flexibility of the site means we can expand capacity if we need to, and the format of the festival means we tailor each day around the headliner. Provided the artists are available next year we’ll go to two days, one for younger audiences like this and the other for an older crowd.

“We learned what’s really important for the influencer community, what the fans want, and how to come up with creative ways to translate Youtube content into a live show.”


Get more stories like this in your inbox by signing up for IQ IndexIQ’s free email digest of essential live music industry news.

More news

Weak currency a challenge for Norwegian festivals Speaking to IQ, Bergenfest director Frank Nes says a weak krone and competition for acts are constant challenges – but that the market remains in...good health
Accessibility goes global as AiE inspires Nordics With both Norway and Denmark poised to adopt an Attitude is Everything-like approach to disabled access, IQ catches up with newly appointed 'sector...champion' Suzanne Bull
Coachella’s next lawsuit: Filmchella The new film festival has provoked the ire of lawyers for Goldenvoice after advertising its event as the "Coachella for movies" and registering the...URL
Flow to investigate assault by security on perform... Flow Festival's promoters say "serious discussions are underway" with subcontractor Local Crew after Inga Mauer was assaulted by security staff
Storms force Lollapalooza to cut short first night Park evacuated as artists told it's not safe to perform.