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Event also provided valuable lessons about Youtube influencer content
By James Drury on 02 Aug 2017
Launching a new festival on a new site is always a nerve-wracking time for a promoter, but Oslo Sommertid went off without a hitch.
The event, which means summertime, also provided valuable lessons on the best ways of translating Youtuber content for a live audience.
The sold-out festival (cap. 35,000) was headlined by Marcus and Martinus, with other performances from Lisa and Lena and Youtubers such as Amalie Olsen and Jennie Sofie. As well as the live shows there were meet and greet opportunities, plus the final of a Playstation Fifa tournament.
“The chief of police called me to congratulate me on how smoothly it went.”
“It was the first time we’ve used the Voldslokka site, so I was a little nervous, but everything ran really smoothly. In fact the chief of police called to congratulate me on how smoothly it went,” says promoter Peer Osmundsvag of Atomic Soul. “The only problem we had was a long queue for popcorn.
“The flexibility of the site means we can expand capacity if we need to, and the format of the festival means we tailor each day around the headliner. Provided the artists are available next year we’ll go to two days, one for younger audiences like this and the other for an older crowd.
“We learned what’s really important for the influencer community, what the fans want, and how to come up with creative ways to translate Youtube content into a live show.”
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