The commercial partnership which in 2014 saw NEC Group's National Indoor Arena rechristened the Barclaycard Arena will soon expire
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The new name, says the 15,500-cap. UK arena, reflects the venue's transformation "into a destination in its own right" as its naming deal with Barclaycard ends
By Jon Chapple on 15 Aug 2017
The Barclaycard Arena in Birmingham, UK, will as of 1 September be known as Arena Birmingham, following the previously reported end of its naming partnership with Barclaycard.
At the time, bosses at the 15,500-capacity venue (pictured) – originally opened in 1991 as the National Indoor Arena (NIA) – suggested they were seeking a new naming partner for the arena; the new, sponsor-free name is, however, hailed as a “brand that reflects the venue’s location”.
Phil Mead, managing director of operator NEC Group Arenas, comments: “The Barclaycard Arena has been a resounding success since it launched with Michael Bublé in 2014 following a £26 million redevelopment. The award-winning venue has attracted world-class entertainment from Drake to Iron Maiden and Céline Dion, and has secured high profile international sports events from the Davis Cup in 2016 to the IAAF World Indoor Athletics Championships in 2018.
“We are now entering another exciting era with Arena Birmingham as it’s transformed into a destination in its own right within the city”
“Much of what we have achieved is down to the support of Barclaycard, who have been an excellent partner since 2012, but we are now entering another exciting era with Arena Birmingham as it’s transformed into a destination in its own right within the city. The construction of the Legoland Discovery Centre Birmingham is already underway, we are a principle venue of the Birmingham Commonwealth Games 2022 bid and will be hosting a roster of great events throughout the rest of 2017 and 2018.”
Along with its sister venue, Genting Arena (15,683-cap.), Arena Birmingham is one of Europe’s most-visited arenas; between them, NEC Group arenas attract more than 1.5m visitors annually. Upcoming events at Arena Birmingham include the Nooran Sisters (9 September), John Legend (20 September) and the Australian Pink Floyd Show (30 September).
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