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The ex-Time for Fun exec is tasked with booking/producing shows for international acts touring with Live Nation in Brazil, South America's biggest music market
By Jon Chapple on 29 Aug 2017
Responding to what it calls a “growing demand for live events throughout Latin America”, Live Nation has announced its expansion into Brazil under Alexandre Faria Fernandes, who joins as director and senior vice-president of talent buying.
Faria was previously chief entertainment officer at Time for Fun (T4F), South America’s leading regional promoter, which he left earlier this month, replaced by Planmusic founder Luiz Oscar Niemeyer. In 17 years at T4F (previously CIE Brasil), Faria worked on tours for U2, Foo Fighters, Coldplay, One Direction and Madonna and festivals including Lollapalooza Brasil and Electric Daisy Carnival.
At Live Nation Faria will report into Bruce Moran, the company’s president of Latin America. In his new role, he will focus on booking and promoting shows for major acts visiting Brazil, the continent’s largest live entertainment market.
“Cities throughout Brazil are becoming key tour stops as more global artists visit their fans in Latin America”
“I’m excited to join the Live Nation Latin America team during a time with so much opportunity and development,” he comments Faria. “Together, we will bring the people of Brazil and Latin America stand-out performances from international artists, as well as local talent.”
Moran adds: “Cities throughout Brazil are becoming key tour stops as more global artists visit their fans in Latin America. The knowledge, relationships and passion Alexandre Faria displays for promotion makes him a great asset to Live Nation as we continue to expand concert offerings to meet growing demand across Brazil.”
Shows produced by Live Nation Latin America in 2017 include Coldplay, U2, Bruno Mars, Ariana Grande, Sting, Metallica, Paul McCartney, Justin Bieber and Bon Jovi.
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