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AEG's ticketing and data platform has followed up its Spotify deal with distribution partnerships with several high-profile retailers
By Jon Chapple on 08 Aug 2017
AEG-owned ticket agency AXS has announced a series of new partnerships as part of its ‘AXS Anywhere’ ticket distribution programme.
Customers of deals website Groupon, event discovery service Goldstar, last-minute mobile ticket seller Gametime and corporate travel/entertainment provider Entertainment Benefits Group (EBG) will be able purchase primary AXS tickets on those platforms, “expanding the awareness of events and the accessibility to purchase” while “streamlining the buying process for our fans,” says AXS business development SVP Blaine LeGere.
The new partnerships follow a similar tie-up with Spotify in June.
Billboard reports AXS has also secured a distribution deal with US retail giant Costco.
AXS Anywhere was first announced in 2013, and enables select partner websites to sell tickets using an AXS API. “For example,” said AEG at the time, “a person reading a story about a basketball team on ESPN.com would be able to purchase tickets to their next game through a widget in the story without ever having to leave the partner website, creating a more convenient experience for the consumer.”
Commenting on the new partnership, Goldstar CEO Jim McCarthy says: “We’ve been completing these integrations for one simple reason: more ticket sales should not translate to more work for our 5,000 venue partners. Venues come to a third-party channel like Goldstar to help them build awareness for and sell their shows to our nearly eight million members. These integrations are designed to be seamless, real-time and convenient.”
“We want to eliminate all friction for fans in discovering and attending live events,” adds Gametime’s Colin Evans. “The partnership with AXS gives us the opportunity to expand our supply to some of the best venues and events across the country. Our goal is to continue to offer fans the best mobile experience, and we’re excited about our new relationship with AXS.”
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