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New research by Skiddle suggests the vast majority of ticketholders still plan to attend festivals this summer – although only a third think live music events are safe
By Jon Chapple on 04 Jul 2017
More than 90% of British festival fans say the recent terror attacks in London and Manchester have not put them off attending festivals as normal this summer.
A survey of nearly 1,000 people by UK ticket agency Skiddle, conducted between 27 and 29 June, found that 93% of people who hold a ticket to a 2017 festival still plan to go.
Skiddle’s research also reveals that more than three quarters of people (78%) refuse to be scared about attending live events, with 55% unwilling to give up live music specifically.
Interestingly, only 36% of respondents said they believe concerts and music festivals are still safe to attend – illustrating that many Britons will prioritise seeing live entertainment over feeling safe.
“The show must go on, and we are delighted to be able to do our bit to help people stick two fingers up at anyone who challenges this way of life”
“It’s encouraging to see the results of this survey, and we are delighted that people are embracing the festivals and live music events with more enthusiasm than ever before,” comments Skiddle co-founder and director Richard Dyer. “As we saw immediately after the attacks, community spirit and togetherness through music brought people closer together – and it seems the public are refusing to let anything stop them from enjoying the festival season, which is a huge highlight of many people’s calendars.
“Skiddle have been based in the north-west [of England] for over 16 years and all our staff are local to the area. As a result, the Manchester attack felt particularly close to home for us. They say the show must go on, and we are delighted to be able to do our bit to help people stick two fingers up at anyone who challenges this way of life.”
Skiddle itself has seen a 21% increase in sales of festival tickets from 2016 to 2017.
The primary ticketing platform, based in Preston, Lancashire, capped off an impressive 2016 by growing sales 67% in Q4 alone.
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