ILMC 30 SL
LN Source SL
Ticketmaster ILMC 30 SL
EPS 2018
x

The latest industry news to your inbox.

    

Would you be interested in hearing about marketing opportunities?

news

Live Nation Switzerland acquires Openair Frauenfeld

Openair Frauenfeld, Europe's leading hip-hop event and one of Switzerland's biggest festivals, has joined LN's growing global stable of 90+ music festivals

By Jon Chapple on 10 Jul 2017

Matt Schwarz, Ralph P. Schuler, Wolfgang Sahli, Andre Lieberberg, René Götz, Live Nation Swizterland, Live Nation GSA, First Event AG, Openair Frauenfeld

L–R: Matt Schwarz (LN GSA), Ralph P. Schuler (LN CH), Wolfgang Sahli, Andre Lieberberg and René Götz


Live Nation has acquired a majority stake in Openair Frauenfeld, Europe’s largest hip-hop festival.

It is Live Nation’s seventh buy-out or equivalent this year, and follows the acquisition of a controlling stake in Isle of Wight Festival in the UK in March.

Held annually in the Allmend park in Frauenfeld, Thurgau (Thurgovia), since 2004, Openair Frauenfeld began life as rock/pop festival Out in the Green, hosting big-name headliners including The Rolling Stones, David Bowie, Bob Dylan and REM. It last week hosted its 14th event as Openair Frauenfeld, welcoming 170,000 attendees and headliners The Weeknd and Usher and The Roots.

Rene Götz, managing director of Frauenfeld-based First Event, will continue to produce the festival for Live Nation Switzerland.

“We are incredibly proud and excited to partner with Openair Frauenfeld, which sees us add one of the world’s finest festival brands to our portfolio”

“We are incredibly proud and excited to partner with Openair Frauenfeld, which sees us add one of the world’s finest festival brands to our portfolio,” comments Andre Lieberberg, president of Live Nation GSA (Germany, Switzerland and Austria). “The partnership will give media and our brand partners a unique platform for the Swiss and German-speaking markets. We look forward to working with First Event AG to build and grow this unique festival brand, offering an unparallelled festival experience to thousands of fans.”

Wolfgang Sahli, the festival’s founder and chairman of First Event, adds: “We believe joining forces with the world’s leading live entertainment company, Live Nation, has given us a strong and innovative partner with which to continue to grow and evolve Openair Frauenfeld.

“We are truly looking forward to our partnership.”

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

More news

Live Nation acquires BottleRock Napa Valley BottleRock Napa Valley, held annually each May, showcases more than 30 local wineries and dozens of restaurants. Celebrating its fifth year, the 2017...festival is set for May 26 – 28 and is expecting more than 120,000 attendees with Foo Fighters, Tom Petty & The Heartbreakers, and Maroon 5...headlining.
Live Nation acquires Songkick assets, settles suit The Live Nation-CERG legal dispute will no longer go to trial, following several acquisitions and a rumoured $110 million settlement pay-out
Live Nation acquires US indie Frank Productions The concert giant has made its first acquisition of 2018, buying a majority stake in Frank Productions, one of the US's leading independent promoters
Time Inc. sells Essence festival Essence magazine and its popular, black-focused Essence Festival in New Orleans are again under African-American ownership following their purchase by...Richelieu Dennis
Live Nation acquires Bank of New Hampshire Pavilio... The 9,000-cap. amphitheatre will continue to be led by president RJ Harding and wife Bridget, who are "extremely excited" to join "the Live Nation...family"