The insurer has creative an interactive map of Britain's small music venues, highlighting stand-out venues in 12 UK regions
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MVT and TicketWeb's dedicated ticketing platform for UK grassroots music venues, announced at Venues Day 2016, launched today
By IQ on 10 Jul 2017
Grassroots Venues Tickets (grassrootsvenues.tickets), the ticketing platform for independent venues announced by Music Venue Trust (MVT) at last year’s Venues Day, went live today, listing tickets to shows at an initial 16 UK partner venues.
In addition to offering fans what MVT calls “the lowest service charge on the market” – 5% – a proportion of that 5% is allocated to MVT to fund its campaigning to stop the closure of grassroots music venues (GMVs) and maintain and improve existing ones. A fixed donation of 50p is also paid directly to the venue hosting the show to help pay for its upkeep.
MVT CEO Mark Davyd says the new platform offers both “a great deal for fans and a major step forward in funding for venues”.
Grassroots Venues Tickets is a joint venture between MVT and TicketWeb, Live Nation/Ticketmaster’s ticketing platform for independent venues. TicketWeb managing director Sam Isles comments: “Today we are proud to unveil Grassroots Venues Tickets alongside our partners, MVT. Together we continue to work in the interests of GMVs around the UK.
“The launch of this site is a culmination of lots of work behind the scenes to ensure it empowers both independent venues and music fans alike.”
“We wanted to bring a ticket product into the market that was all about supporting the grassroots music venues sector”
In addition to providing small venues with much-needed funds and concertgoers with cheaper tickets, Davyd says Grassroots Venues Tickets is good for writers and publishers, too. “In our exclusive ticket offer to venues, MVT is going to be able to track, monitor and pay collection agencies such as PRS for Music on behalf of grassroots music venues,” he explains, “while filing great information that ensures grassroots writers and artists are getting paid when their work is performed. It removes a significant burden of work and responsibility from venues and is a real win for writers and artists at this level.”
Grassroots Venues Tickets follows the October launch of TicketWeb Backline, a joint venture between MVT and TicketWeb, which serves as a way for small (sub-1,500-cap.) venues and promoters to sell tickets directly to fans through their own platforms. More than 60 venue clients are using the service.
Commenting on the launch of Grassroots Venues Tickets, Davyd says: “We wanted to bring a ticket product and service into the market that was all about supporting the grassroots music venues sector. There’s been a lot of talk about ethical ticketing and the music industry’s concerns about these venues. We wanted to work with a partner to develop a grassroots ticket that genuinely enables fans to know that what they are buying is directly supporting the venues they love that really need help.
“We’re delighted to be working with TicketWeb to deliver just that product, and to be able to do it at no extra cost to the customer.”
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