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"New Zealand may have a small population, but Kiwis have a huge appetite for live experiences, making it the perfect market for Eventbrite", says GM Phil Silverstone
By IQ on 10 Jul 2017
Eventbrite, the world’s largest self-service ticketing platform, has launched officially in New Zealand to build on “significant organic growth” in the country and further its Asia-Pacific (APac) expansion efforts.
The company, headquartered in San Francisco, says its ticketing/registration platform has already powered more than 70,000 events in New Zealand, with the new office, in Auckland, allowing it to “build upon the significant momentum it has experienced with local event creators”.
New Zealand events using Eventbrite include Rhythm and Vines festival, Homegrown Music Festival and SpecTAPular Enterprises’ GABS Beer, Cider & Food Fest.
The New Zealand operation will be led by Brad McIntyre, marketing manager for Eventbrite Australia and New Zealand, who reports into general manager Phil Silverstone. McIntyre says he is looking to “hire local New Zealand talent to grow the team in the year ahead”.
“The New Zealand office deepens our regional expansion and continues our mission of bringing people together through the power of live experiences”
“We’re incredibly excited to be launching into our second Apac market,” comments Silverstone. “The New Zealand office deepens our regional expansion and continues our mission of bringing people together through the power of live experiences. New Zealand may have a small population, but Kiwis have a huge appetite for live experiences, making it the perfect market for Eventbrite.
“What’s also great is that we have a number of key Australian customers that have been able to expand into the New Zealand market with us, following their successes and business growth using Eventbrite.”
A recent Eventbrite survey showed New Zealanders are the keenest eventgoers in the western world, with 93% of Kiwis having attended a live event in the past 12 months.
Eventbrite last month bought Ticketfly from Pandora for US$200 million, in its third acquisition of 2017.
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