Hallenstadion Zürich SL
IFF 2017 SL
Live Data Agency SL
x

The latest industry news to your inbox.

news

Dolby launches Atmos for Music in the US

Dolby hopes to 'make live music more engaging and immersive' by installing its immersive audio tech, already popular in cinemas, in more clubs and venues

By Jon Chapple on 11 Jul 2017

Solarstone, Dolby Atmos for Music, Sound-Bar Chicago, Music First Agency

image © Music First Agency

Dolby Atmos – an ‘immersive’ surround-sound technology with applications in home theatre, broadcast and, especially, cinema – has found a home in one of Chicago’s biggest nightclubs, as audio giant Dolby Laboratories continues the roll-out of its Atmos for Music brand on both sides of the Atlantic.

The installation at Sound-Bar (1,000-cap.), which comprises 30 speakers, 22 channels of audio and a bespoke lighting system, takes advantage of Dolby Atmos’s object-based audio tech to move in sync with the music. It marks the launch of Atmos for Music in the US, and follows the installation of an Atmos system at Ministry of Sound in London in December 2015.

At the time, Bob Borchers, chief marketing officer and senior vice-president of Dolby Laboratories, said Atmos – which, unlike traditional surround sound, allows users to place sounds as ‘objects’ in individual speakers, offering true spatial/3D audio – said the technology had the potential to revolutionise the live music industry. “We have seen how Dolby Atmos transforms the cinema and home theatre,” he said, “and we are confident that it will leave a lasting impact on the music industry, making live music and clubbing more engaging and immersive.”

The first artist to take advantage of Sound-Bar’s Atmos system will be DJ Solarstone (Richard Mowatt), who kicks off the venue’s Atmos ‘residency’ on 29 July.

“Our guests are going to be part of music history in the US”

“With Dolby Atmos technology, I can push the boundaries of what’s technologically possible in delivering my music, providing my fans with a show that will completely immerse them from all angles in the venue,” says Mowatt (pictured).

Haider Rizvi of Sound-Bar adds: “At Sound-Bar, we’ve always been proud to host some of the most dynamic dance music artists in Chicago. By partnering to bring Dolby Atmos to our space, our guests are going to be part of music history in the US.”

Watch TechRadar’s coverage of the Ministry of Sound installation, which includes artists explaining how Atmos works, below:

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

More news

Liberty eyeing more music in ATL with The Battery The mixed-use development, currently around 30% occupied, and adjacent SunTrust Park stadium are off to a flying start, says Liberty Media CEO Greg...Maffei
Connecting to wifi at venues? Read the small print... Thousands of people have legally agreed to clean festival toilets in exchange for free internet, reveals an experiment by Motorpoint Arena wifi...supplier Purple
MSG agrees booking deal with Prudential Center The New Jersey arena – already an Arena Alliance member – has partnered with New York's Madison Square Garden Company, as MSG's booking war with...AEG continues
O2 takes centre stage as AEG–MSG turf war heats up... The stateside booking war between AEG and MSG Entertainment has spilled over to London, with artists who choose the LA Forum over Staples Center to be...barred from The O2
O2-style AEG entertainment district for Nashville The new entertainment complex, located in the Nashville Yards development, will include a 4,000-cap. music venue, a cinema and a 591-room hotel