André Rieu breaks own record with £1.5m concerts

Dutch violinist André Rieu has made concert history with two concerts in Maastricht, grossing almost £1.5m by streaming them into 586 cinemas in the UK and Republic of Ireland.

The total gross from the weekend – £1,447,086 – is a new UK box-office record, breaking the previous record, also held by Rieu, of £1,408,251, generated by his 2016 Maastricht shows.

Both the 22 and 23 July live shows and the broadcast, dubbed Andre Rieu’s 2017 Maastricht Concert, were produced by Piece of Magic Entertainment (POM), a production and distribution company founded earlier this month by Rieu (pictured), his son Pierre and Caspar Nadaud.

The concerts will also screened at a further 700 cinemas in countries across Europe – including the Netherlands, Belgium, Denmark, Spain and Poland – and Israel, with a second wave of screenings planned for France, Germany, Mexico, Argentina and Brazil later this year, bringing the overall total to more than 1,500 cinemas.

“We are very proud that POM managed to increase both box office and amount of cinemas across Europe considerably from last year”

CEO Nadaud comments: “We are very proud that POM managed to increase both box office and amount of cinemas across Europe considerably from last year. This is a great sign that exhibitors have strong trust and belief in our marketing and bespoke campaign strategies, especially introducing local hosts for all key territories.

“We are looking forward continuing building the André in Cinema brand and to use our experience and know how to work with other artists and organisations in the near future.”

André Rieu’s 2016 tour was the 52nd highest-grossing of the year, earning US$32.1m.

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