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The ticketing and technology platform, owned until 2010 by Ticketmaster, has been sold by Comcast Spectacor to college sports marketer Learfield
By IQ on 13 Jun 2017
Learfield Communications, a leading US college-sports marketing agency, has acquired white-label ticketing platform Paciolan from Comcast Spectacor.
The company was sold to Comcast Spectacor in 2010 by Ticketmaster as a condition of its merger with Live Nation, and later rebranded as the Ticketing & Fan Engagement Division of its subsidiary Spectra. Under Learfield ownership, it once again reverts to the Paciolan name.
Terms of the deal were not disclosed.
The platform’s clients include more than 120 college athletics teams, 75 music and performing arts venues and 100 arenas and professional sports teams, including the 26,700-capacity Fargodome in Fargo, North Dakota; Iowa Events Center (16,980-cap.) in Des Moines; Adams Center (7,500-cap.) in Missoula, Montana; and Budweiser Gardens (9,000-cap.) in London, Ontario.
“We couldn’t be happier, and look forward to having Paciolan as part of the Learfield family”
According to Learfield, Paciolan-developed ticketing systems sold more than 120 million tickets last year.
“We have long admired Paciolan,” comments Learfield’s president and CEO, Greg Brown. “Not only is it a great service with a number of segment-leading products, the reputation of its people, beginning with its founders and current management, is without peer.
“We couldn’t be happier, and look forward to having Paciolan as part of the Learfield family.”
Texas-based Learfield manages advertising and marketing for more than 100 US arenas and colleges. Since October 2016 it has been controlled by private-equity firm Atairos – itself backed by Comcast Spectacor parent Comcast-NBCUniversal.
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