Following in the footsteps of Ticketmaster, parent company LN hopes to embody the "social spirit" of Facebook Messenger with its new chatbot
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Hot on the heels of TickX, Ticketmaster's new Assistant bot will recommend events based on location, genre and more to Messenger's 1.2bn users
By Jon Chapple on 22 Jun 2017
Ticketmaster has become the latest ticketer to get in on the chatbot craze, unveiling its first bot, Ticketmaster Assistant, for Facebook Messenger.
Like TickX’s recently launched Messenger chatbot and StubHub’s similar bot for Skype, Ticketmaster Assistant is an event-discovery tool that recommends shows via a ‘conversation’ with the user. Users can filter events based on date, location, genre or a specific artist: for example, IQ tried “What concerts are on in London tonight?” (25, apparently, including Ed Sheeran at The O2 and Rick Astley at Hampton Court Palace) and “Jazz on 25 September” (three people called Katie Thiroux, Oleta Adams and Al Di Meola, in Jacksonville, Florida; Hollywood, California; and Scottsville, Arizona, respectively).
Or, in the words of Ticketmaster: “Start with a simple, “What’s happening tonight?”, and see all the live event options in your area, including concerts, sports, arts and theatre, comedy and more.
“Or get more specific from the beginning: “Is Lady Gaga playing in New York this year?” – spoiler alert: she is and we have tickets available, but don’t take our word for it, ask for yourself.”
Messenger – used by more than 1.2 billion monthly users – recently introduced in-chat payments, although it appears Ticketmaster isn’t yet using that functionality, instead sending those who click on links to the Ticketmaster site.
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