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StubHub opens first retail store

The secondary ticket giant has added to its portfolio of pick-up centres with its first bricks-and-mortar shop, on New York's Broadway

By IQ on 20 Jun 2017

StubHub retail store, New York

image © StubHub

StubHub is putting the US$210 million it turned over in Q1 2017 to good use: investing in prime New York real estate.

The eBay-owned secondary ticketing platform today opened its first bricks-and-mortar shop, at 1412 Broadway, two blocks south of Times Square.

While it already operates a network of Last Minute Services (LMS) centres to pick up last-minute tickets, the New York shop is StubHub’s first fully fledged retail store and will, says StubHub, serve as “an ideal destination for fans to find the events that are right for them through technology and world-class customer service that simplifies buying, selling and accessing incredible live experiences”.

“With this new store location, StubHub is creating a more personal relationship with our fans”

Among other things, the store features a counter for buying and selling tickets, “expert” staff to recommend customers new events and an event space for meet-and-greets, signings and talks.

“We are thrilled to open our flagship store in the heart of New York City to further serve our fans and inspire them to experience the world through incredible live events,” says Glenn Feinberg, head of flagship operations at StubHub. “With this new store location, StubHub is creating a more personal relationship with our fans and providing them with an amazing event-going experience in the greatest city in the world.”

And in bonus StubHub news, Alex Zane is going extreme tenting (us neither):


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