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The UK developer will produce new apps for The O2, Hamburg's Barclaycard Arena and three other AEG Europe arenas, with AEG praising the "strength" of its mobile platform
By IQ on 02 Jun 2017
LiveStyled, a London-based white-label app platform for venues, artists, sports teams and retailers, is to develop venue apps for five of AEG’s European arenas.
The company will roll out venue-branded mobile apps for The O2 and The SSE Arena, Wembley, in London; Mercedes-Benz Arena in Berlin; Barclaycard Arena in Hamburg; and Tele2 Stockholm, along with the Eisbären Berlin ice-hockey team over the course of the year, with The O2 the first to move over to the new platform.
“Venue mobile apps are a key part of AEG’s strategy to embrace digital technology to enhance the customer experience,” comments David Jones, vice-president of IT for AEG Europe. “With an embedded ticket, our apps will make it easier to get into the venue, detailed maps will help our customers to find their way around and, once at their seat, they can use the app to purchase food, drinks and merchandise.
“In addition, the apps will help us to learn more about our customers, so that we can better tailor our offer and communications to them.
“We look forward to driving a mobile-led transformation in the entertainment industry”
“We are very excited to be partnering with LiveStyled to deliver this vision. Out of all the providers we evaluated from around the world, they were the clear favourite on the strength of the mobile technology platform they have built and its ability to personalise content to individual users.”
Adam Goodyer, CEO of LiveStyled, adds: “We are thrilled to have been selected by AEG Europe to deliver this project. They are an organisation which truly understands the potential that mobile has to enhance the experience for customers, as well as the importance of placing customer data at the heart of business strategy.
“By combining our expertise in leveraging mobile data and analytics to improve business performance with AEG Europe’s vision of the fan experience, we look forward to driving a mobile-led transformation in the entertainment industry.”
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