The latest industry news to your inbox.


I'd like to hear about marketing opportunities


I accept IQ Magazine's Terms and Conditions and Privacy Policy


LiveStyled lands major AEG Europe partnership

The UK developer will produce new apps for The O2, Hamburg's Barclaycard Arena and three other AEG Europe arenas, with AEG praising the "strength" of its mobile platform

By IQ on 02 Jun 2017

The O2, London, AEG Europe, LiveStyled

The O2 will be the first to get a new app courtesy of LiveStyled

LiveStyled, a London-based white-label app platform for venues, artists, sports teams and retailers, is to develop venue apps for five of AEG’s European arenas.

The company will roll out venue-branded mobile apps for The O2 and The SSE Arena, Wembley, in London; Mercedes-Benz Arena in Berlin; Barclaycard Arena in Hamburg; and Tele2 Stockholm, along with the Eisbären Berlin ice-hockey team over the course of the year, with The O2 the first to move over to the new platform.

“Venue mobile apps are a key part of AEG’s strategy to embrace digital technology to enhance the customer experience,” comments David Jones, vice-president of IT for AEG Europe. “With an embedded ticket, our apps will make it easier to get into the venue, detailed maps will help our customers to find their way around and, once at their seat, they can use the app to purchase food, drinks and merchandise.

“In addition, the apps will help us to learn more about our customers, so that we can better tailor our offer and communications to them.

“We look forward to driving a mobile-led transformation in the entertainment industry”

“We are very excited to be partnering with LiveStyled to deliver this vision. Out of all the providers we evaluated from around the world, they were the clear favourite on the strength of the mobile technology platform they have built and its ability to personalise content to individual users.”

Adam Goodyer, CEO of LiveStyled, adds: “We are thrilled to have been selected by AEG Europe to deliver this project. They are an organisation which truly understands the potential that mobile has to enhance the experience for customers, as well as the importance of placing customer data at the heart of business strategy.

“By combining our expertise in leveraging mobile data and analytics to improve business performance with AEG Europe’s vision of the fan experience, we look forward to driving a mobile-led transformation in the entertainment industry.”


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

More news

LiveStyled enhances AEG ties with BST, APE apps The app developer, which already provides mobile apps for a number of AEG arenas, worked with AEG Presents on All Points East and BST Hyde Park
The O2 retains crown as world’s busiest venu... With more than 2m tickets sold, the Greenwich venue celebrated its 11th year as the world's top arena by ticket sales in 2018
John Langford promoted to AEG Europe COO A trio of promotions sees the O2 boss Langford, finance director Paul Reeve and O2/Wembley Arena programmer Emma Bownes elevated to executive...positions
Venue app developer LiveStyled raises £1.2m The UK-based start-up will put the cash raised from an oversubscribed series-A round towards expanding internationally
Frommhold named VP, COO of AEG Facilities Germany Uwe Frommhold is the new chief operating officer of AEG's business in Germany, with Steve Schwenkglenks taking over at Barclaycard Arena