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Bookitbee goes full service with Live IT rebrand

UK self-service ticketer Bookitbee has rebranded as Live IT Group to coincide with the launch of a new full-service platform

By IQ on 21 Jun 2017

LeeFest: The Neverland, Bookitbee, Live IT Group

Bookitbee is a ticketing partner of Kent's LeeFest

image © LeeFest

The British software start-up formerly known as Bookitbee has rebranded to reflect its move into ‘full-service’ ticketing.

Effective 14 June, the newly christened Live IT Group offers live shows, sporting events, venues and ticket agencies consultancy services and “end-to-end support” via its cloud-based platform, explains CEO Kenton Ward.

The Bookitbee brand will remain in use for its self-service and white-label offering, which last year moved to a free-to-use model for event promoters in North America.

“As well as the Bookitbee brand, we are now offering the option of full-service ticketing: end-to-end support and consultancy alongside our industry leading ticketing platform,” he comments.

“We’re all incredibly proud to be part of this progression”

“Our experience with many thousands of event organisers who’ve used Bookitbee means that our platform has one of the richest feature sets on the market. The combination of the platform and services has seen great results for our clients maximising revenues from bookings and ticket sales.”

The name change, he adds, is the first in a series of new initiatives planned for the next two years.

“We’re all incredibly proud to be part of this progression,” adds Live IT’s Beckie Hood. “The clients’ demand for a full-service offering is testament to the quality of the platform and staff. The company went from strength to strength in 2016 and we are hugely excited to see where 2017 and the Live It brand can take us.”


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