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AXS and Eventbrite ink deals with Spotify

Partnerships allow ticketers to promote their events to Spotify’s global audience

By IQ on 19 Jun 2017

Ticketing platforms AXS and Eventbrite have agreed separate deals with music streaming giant Spotify that will allow the companies to promote their concerts and music festivals to Spotify’s audience of more than 100 million music fans. By leveraging Spotify’s music and concert discovery algorithm, the partnerships will help music event producers connect with the fans most likely to attend their shows.

Spotify will now recommend Eventbrite and AXS events to listeners based on their music preferences and alongside their favourite artists and albums, in addition to emailing an artist’s followers when new tour dates are posted. These personalised recommendations will also help listeners discover new music and relevant concerts on Spotify’s Concerts tab.

According to Eventbrite research, 42% of people discover new artists and bands through streaming services like Spotify

Under the new pact, Spotify listeners can complete their ticket purchase on Eventbrite in two quick taps, without the need to login. Since every additional step costs 10% in conversion on average, Eventbrite believes this simple checkout experience will reduce overall drop-off and dramatically increase ticket sales for artists and promoters.

According to Eventbrite research, 42% of people discover new artists and bands through streaming services like Spotify, and half of these fans go on to purchase tickets to see those artists live.

The partners claim their combined power can help independent music venues and festivals continue to grow their businesses, citing Spotify’s success in helping numerous independent artists grow their fan base.

In addition to Spotify, Eventbrite currently has distribution partnerships with Facebook, Bandsintown and Songkick.


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