Twickets signs up first Australian partner

UK-based ticket exchange site Twickets has partnered with Frontier Touring, one of Australasia’s leading concert promoters, to offer face-value tickets for Ed Sheeran’s 2018 of Australia and New Zealand.

The news – announced by consumer watchdog Choice, which in March reported several for-profit secondary ticketing sites to the Australian government – follows the announcement of the launch of Twickets Australia, headed up by former Global head of ticketing Danny Hannaford, earlier this year.

Frontier founder Michael Gudinski has previously criticised ticket resale, telling The Music secondary sites “confuse and frustrate a lot of fans” by buying up sponsored Google search listings. He spoke of his belief the problem can only be solved by new technology and “a deeper level of government involvement”.

Unneeded Ed Sheeran tickets for the Frontier shows can be bought from edsheeran.twickets.com.au.

“It is great to get this venture off the ground in Australia”

The first show, in Perth on 3 March, sold out in under an hour, with close to 200 tickets now listed above face value on Viagogo Australia.

The new Twickets site launches officially today, with the company also partnering with several other high-profile artists, including Stormzy, Rag’n’Bone Man, Sigur Rós and Laura Marling.

“It is great to get this venture off the ground in Australia,” comments Hannaford. “We have had many exciting conversations with promoters, managers and ticketing companies, and are very pleased to have Frontier Touring and so many exciting artists onboard.

“We look forward to announcing more in the coming weeks.”

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