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Pia launches Japan’s first ticket exchange site

Working with four industry associations, Japan's biggest ticketer has unveiled Tiketore, a homegrown face-value ticket resale site

By Jon Chapple on 18 May 2017

Con Brio, Fuji Rock 2016, Yuzawa, Japan, Tiketore

Smash Japan's Fuji Rock was a #ResaleNO signatory


image © Tyler Garcia

Pia Corporation, the company behind Japan’s largest primary ticket agency, Ticket Pia, has established the country’s first face-value ticket exchange.

The launch of Tiketore (チケトレ), which went live on 10 May, comes after several industry groups, festivals and artists took out newspaper ads in support of #ResaleNO, an initiative aimed at ending the “huge profits” being earned from the secondary ticketing market, last October.

The new site is endorsed by the four industry associations – the Japanese Federation of Music Producers (FMPJ), Japanese Association of Music Enterprises (JAME), All-Japan Concert and Live Entertainment Promoters’ Conference (ACPC) and Computer Ticketing Council – all of which backed #ResaleNO.

In a joint statement, the four organisations express their hope Tiketore will offer an alternative to “the present situation, where ticket resale is rampant” on for-profit secondary ticketing sites.

Pia charges both seller and buyer a 10% handling fee, with the buyer also paying for the cost of posting the ticket.

These fees, although the same as the 10% charged to buyers by Twickets (although it doesn’t bill sellers), have already provoked criticism from some users of social media, with many Japanese complaining the cost of buying and selling is too high. (Ticket Camp, for example, has a lower rate of commission, although it also allows listings for tickets above face value.)

 


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