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Michael Eavis announced as IFF 2017 keynote

The Glastonbury founder will speak on his time in the festival business at the third International Festival Forum this September

By IQ on 16 May 2017

Michael Eavis, Glastonbury Festival, International Festival Forum

image © Justin Cormack

Following in the footsteps of Isle of Wight Festival’s John Giddings and Rock am Ring’s Marek and Andre Lieberberg, Glastonbury Festival founder Michael Eavis CBE has been confirmed for the keynote interview for the third International Festival Forum (IFF).

Nominated by Time magazine as one of the 100 most influential people in the world, the English dairy farmer has since 1971 built Glastonbury into one of the largest and most respected festivals globally. According to IFF co-founder Greg Parmley, Eavis will regale the conference’s 600 delegates with “some of the most difficult challenges and life-changing highlights he’s experienced” running the festival.

IFF, ILMC’s invitation-only event for festivals and bookers, will return for the third time this September. Agency partners on IFF 2017 – most of which will showcase a selection of their best future festival headliners – include CAA, Coda, WME Entertainment, Primary Talent, X-ray Touring, United Talent Agency, ITB, ATC Live and Pitch & Smith, while festival associations lending their support include Yourope, De Concert! and the International Jazz Festivals Organisation (IJFO).

As in previous years, IFF 2017 takes place across two London venues: Proud Camden and next door’s Dingwalls. The morning conference features unique panels and workshops (highlights last year included Festival 2020: The Long View, which dealt largely with festival security and the threat of terror, and the aforementioned keynote with the Lieberbergs), while the afternoon and evening is dedicated to agency showcases and networking.

The IFF 2017 keynote takes place at 11.30am on Thursday 28 September at Proud Camden. Full 2017 event information and tickets are available from


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