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LN deploys ‘fan-first’ tech for Linkin Park tour

The Verified Fan presale, aimed at reducing touting, rewards fans willing to sign in with Facebook and spread news on socials with a better chance at scoring tickets

By IQ on 03 May 2017

Linkin Park

image © James Minchin

The first batch of tickets for Linkin Park’s 12th concert trek, the One More Light world tour, will be released exclusively via a Ticketmaster ‘Verified Fan’ presale, tour promoter Live Nation has announced.

Ticketmaster Verified Fan, launched earlier this year, is described by Live Nation as a “groundbreaking fan-first technology” that allows fans to “compete against other fans for tickets – not software”. For the Linkin Park presale, fanclub members will get priority access, but everyone else takes their place in a queue – with those willing to hand over more data, such as those signing in with Facebook, given a better spot in the line.

“The more you participate, the higher your spot in line and the better your access to tickets,” explains Live Nation. “Linkin Park Fan Club (LPU) members will get priority, but anyone can work their way to the top.”

Other ways to move up the queue include pre-ordering Linkin Park’s (pictured) new album (One More Light), inviting friends to sign up and by sharing news about the tour on social media and email. Those who end up in the top five will receive a package of signed merch from the band, with numbers one and two in each market getting to meet Linkin Park before the show.

“The more you participate, the higher your spot in line and the better your access to tickets”

Ticketmaster’s North America head of music, David Marcus, told Recode in March that the Verified Fan programme has so far been a success in reducing the amount of tickets scooped up by bots, which are now illegal to use in the US. Unlike traditional presales, an average of just 1% of tickets end up on the secondary market, he said.

“Bots are about speed, and if you make distribution about speed, you’re fighting a very hard battle,” he explained. “If you make it about identity, it’s much different.”

The One More Light world tour, supported by rapper Machine Gun Kelly, kicks off on 27 July at the Xfinity Center (19,900-cap.) in Boston, Masachussetts, finishing up at LA’s Hollywood Bowl on 22 October.

 


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