LN Source SL
Ticketmaster ILMC 30 SL
EPS 2018

The latest industry news to your inbox.


Would you be interested in hearing about marketing opportunities?


LiveStyle appoints new CRO

The former SFX Entertainment has made its first major hire under CEO Randy Phillips, bringing on board ex-UMG exec and branding specialist Chris Monaco

By IQ on 10 May 2017

Chris Monaco, LiveStyle

image © LiveStyle Inc.

Veteran label exec Chris Monaco has joined LiveStyle as chief revenue officer for brand partnerships and sponsorships.

Monaco (pictured), most recently senior VP of strategic marketing and brand development at Universal Music Group, will head up the electronic music conglomerate’s global partnerships team from its Beverly Hills office, “developing and executing brand strategy across the company’s event, content and digital platforms, providing world class brand solutions for all partners”, says the company.

Prior to joining Universal, Monaco spent spells at sports/entertainment brand agency Octagon and French distillery Pernod Ricard.

“Chris and I first worked together when he was at Octagon and I was the CEO of AEG Live, so I know his capabilities very well,” says LiveStyle CEO Randy Phillips, who joined the company last November. “His industry experience makes him a great addition as LiveStyle CRO as we continue to create new and innovative opportunities for our festivals, brands and fans.”

“This is an exciting time in live music, and even more of an exciting time to be a part of LiveStyle’s global family of brands, events and digital platforms”

Monaco adds: “I’m thrilled to join Randy and the entire management team at LiveStyle. This is an exciting time in live music, and even more of an exciting time to be a part of LiveStyle’s global family of brands, events and digital platforms. Everything we do will enrich the fan experience and how we interact with audiences; I’m looking forward to working with all of these like-minded communities worldwide.”

LiveStyle Inc., formed last September from the ashes of Robert Sillerman’s SFX Entertainment, is the world’s largest promoter of electronic music festivals.

Sillerman, who led SFX into a messy bankruptcy in February 2016, is now CEO of Function(x), which has recently been quietly buying up several clickbait online news companies, including BumpClick/ViralNova and Rant Inc.


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

More news

Hard founder Gary Richards named LiveStyle pres After five years with Live Nation, DJ Destructo has joined Randy Phillips at the SFX Entertainment successor, where he will head up its North American...festival business
Experienced venue manager Granger joins AEG Eric Granger is AEG Facilities' new KFC Yum! Arena GM in Louisville, replacing outgoing general manager Dennis Petrullo
Madison Square Garden Co appoints new president Andrew Lustgarten, formerly MSG's EVP of corporate development and strategy, steps into a company president role following the departure of David...O'Connor
Nielsen’s Steve Hasker joins CAA as Global C... As head of CAA Global, which includes CAA China, CAA Ventures and Creative Labs, Hasker is tasked with leading the "continued growth and...diversification of CAA"
Lee Anne Callahan-Longo joins Live Nation’s ... Beyoncé's former business manager is joining forces with Guy Oseary at Maverick, which manages Madonna, U2 and Paul McCartney