The UK events marketer says the acquisition of EventViva's 200,000-plus promoter database will enable it to grow its global footprint
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Belgium-based Oxynade, which offers eTicketing as a Service (eTaaS) solutions for promoters, venues and more, plans to expand internationally with investment from Newion
By IQ on 10 May 2017
eTaaS offers a complete suite of back-office services, including payment processing, a helpdesk for promoters, call centre for customers, etc., to event organisers (shows, festivals, parties), venue owners, theatres, theme parks, arenas and more. All services are 100% white label, branded as the client’s own, and in multiple European languages and currencies. Oxynade is already active in eight countries, and with the investment and support from Newion will further expand internationally with the goal of market leadership.
With this next step in Oxynade’s development, previous investors Arkafund and Vinnof end their shareholding.
“We strongly believe in the team and are impressed by their strong combination of vision and execution”
The core of the eTaaS offering is a hyper-flexible and scalable ticketing technology architecture which enables the white-label partner to cover all local needs and requirements of its client database, and even offers a wide range of up- and cross-sell tools.
As eTaaS uses a revenue-share model, there are no major set-up costs, allowing ticketing companies to have the most up-to-date software without any major upfront investment. Oxynade ticketing professionals are also on-hand 24/7, enabling the white-label partner to focus on its real strengths: sales, marketing and support of its client database.
“This is a 100% match with our strategy and will enable us to achieve the no1 position in the market even faster”
Patrick Polak, managing partner at Newion Investments, comments: “We strongly believe in the team at Oxynade and are impressed by their strong combination of vision and execution. With our knowledge of B2B software companies, we can help Oxynade grow towards international market leadership.”
“Newion Investments is the perfect partner for Oxynade to accelerate European growth,” adds Hans Nissens, the company’s founder and CEO. “We’re excited about Newion’s cooperation with its portfolio companies. This is a 100% match with the Oxynade strategy and will enable us to achieve the number-one position in the eTaaS market even faster.”
Oxynade (www.oxynade.com), based in Belgium, offers state-of-the-art online self-service ticketing for event organisers, venue owners, theatres, theme parks, nightclubs, sports teams and more.