HMV has recruited eight British independents, including Kendall Calling, Caught by the River Thames and Nile Rodgers's FOLD, to market its download service this summer
news
Dutch EDM giants partner with TicketSwap
"We are on the right track," says TicketSwap's Hans Ober, as ID&T's Mysteryland, Sensation and Amsterdam Open Air and promoters Q-Dance and b2s lend their support
By IQ on 30 May 2017
Martin Garrix at Mysteryland 2016
image © Sebastien Camelot
Amsterdam-based secondary ticket marketplace TicketSwap, which caps the price of resold tickets at 20% above face value, has won the backing of some of the Netherlands’ biggest electronic dance music (EDM) festivals and promoters.
ID&T/LiveStyle’s Mysteryland, Sensation, Thunderdome, Welcome to the Future and Amsterdam Open Air festivals, along with Monumental Productions’ Awakenings festival and EDM promoters Q-Dance, Air Events and b2s, are using the company’s Secure Swap platform, which automatically invalidates unwanted tickets and issues new ones personalised with the name of the secondary buyer.
“It’s amazing that’s the biggest Dutch festivals are all getting behind TicketSwap”
TicketSwap, founded in Amsterdam in 2012, is now active in 20 countries and has 1.5 million users worldwide.
“It’s amazing that the biggest Dutch festivals are all getting behind TicketSwap,” comments company co-founder Hans Ober. “This underlines that we are on the right track. It’s really a crowning achievement of our work and shows that we can eliminate ticket fraud and touting.”
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.
Related stories
