A new report from Dash Two reveals that despite growth in mobile ticketing, "music ticket sales are still occurring more strongly on desktop"
Sign up for IQ Index
The latest industry news to your inbox.
Move Concerts' Phil Rodgriguez has hailed the "flawless execution" of the sophomore edition of its Maximus Festival in Sao Paolo and Buenos Aires
By Jon Chapple on 17 May 2017
Move Concerts doubled ticket sales in Sao Paolo for the second edition of Maximus Festival, in what CEO Phil Rodriguez calls a “gratifyingly very positive” year for the fledgling twin rock/metal festivals.
Maximus debuted last September with two one-day festivals in Sao Paolo, Brazil, and Buenos Aires, Argentina, headlined by Rammstein and Marilyn Manson. It returned earlier this month – on Saturday 6 May at the Tecnopolis in Buenos Aires and Saturday 13 May at the Interlagos race circuit in Sao Paolo – and featured performances from Linkin Park, Prophets of Rage, Slayer, Rob Zombie, Five Finger Death Punch, Böhse Onkelz and more.
“Both festivals were flawless in execution,” Rodriguez tells IQ, “and the response from punters, artists and press was gratifyingly very positive. And the weather on both dates was perfect, which always helps!
“Both festivals were flawless in execution, and the response from punters, artists and press was gratifyingly very positive”
“In Sao Paulo, we had an increase in ticket sales of over 50% from the 2016 edition, selling more than 32,000 tickets. This year we also had our third stage in Sao Paulo host hardcore bands – Rise Against, Pennywise, The Flatliners – and it was an absolute success.”
Upcoming shows for Move Concerts, Latin America’s largest independent promoter, include the South American legs of Ed Sheeran’s ÷ and Ariana Grande’s Dangerous Woman tours. It also promoted Kraftwerk’s 23 November show in Buenos Aires, after a judge overturned the city’s ban on concerts where “synthesisers or samplers are the primary instrument”.
Some sample shots of both festivals, courtesy of photographers Stephan Solon and Camila Cara, are below…
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.