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Uber strikes transport partnership deal with AEG

AEG venues such as The O2 and Staples Center will have designated 'Uber zones' for pick-ups, with the companies also partnering on promotions and customer perks

By Jon Chapple on 05 Apr 2017

Uber driver

image © Noel Tock (www.noeltock.com)

Uber, the world’s largest taxi company, has become the official rideshare and transportation partner for 27 AEG venues, festivals and other assets.

The multi-year agreement, announced today, includes, among others, London’s The O2 and SSE Arena Wembley; Staples Center and LA Live in Los Angeles; StubHub Center in Carson, California;  Mo Pop Festival in Detroit; Bumbershoot Festival in Seattle; Brooklyn Steel in New York; the Verizon Theater in Dallas; Frisco, Texas, country music festival Off the Rails; ticket agency AXS; ice-hockey team LA Kings and football team LA Galaxy.

The deal will give Uber customers easier access to AEG events with designated ‘Uber zones’, as well in-venue perks, “surprise elements” for Uber passengers and promotions via the Uber, AXS, LA Kings and LA Galaxy apps.

Uber branding will also be integrated into in-venue signage and AEG’s marketing and promotion, including several AEG Presents festival apps.

“The AEG portfolio of globally recognised assets is unmatched,” comments Nick Baker, senior vice-president of AEG Global Partnerships. “Having a chance to build this multi-entity partnership across major world markets can only be shared by equally powerful organisations that share a vision to enhance experiences through technology and live events.

“With the help of Uber’s global platform and innovative technology, our fans will experience a new level of convenience, safety and ease”

“With the help of Uber’s global platform and innovative technology, our fans will experience a new level of convenience, safety and ease as we continue to raise the bar and deliver top-notch experiences around the world.”

Amy Friedlander Hoffman, head of experiential marketing at Uber, adds: “Uber already plays a big part in a fan’s game day, concert or event experience by getting you there safely and on time. This partnership with select AEG venues takes that experience to a whole different level. Now, fans will have access to new perks, designated pick-up and drop-off spots and exclusive promotions, creating the best event experiences for all fans.”

Transportation network company (TNC) Uber, which connects passengers with privately hired cars – usually owned by the drivers – was last year hailed by Vector Arena’s Judith Clumpas as a “service game-changer” that has “left the concert experience standing”.

While the company is financially successful, with revenues topping US$10.8 billion in 2015, it has been criticised for its allegedly poor company culture, shortcomings in driver background checks and ‘predatory’ pricing that undercuts traditional taxi drivers.


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