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AEG venues such as The O2 and Staples Center will have designated 'Uber zones' for pick-ups, with the companies also partnering on promotions and customer perks
By Jon Chapple on 05 Apr 2017
Uber, the world’s largest taxi company, has become the official rideshare and transportation partner for 27 AEG venues, festivals and other assets.
The multi-year agreement, announced today, includes, among others, London’s The O2 and SSE Arena Wembley; Staples Center and LA Live in Los Angeles; StubHub Center in Carson, California; Mo Pop Festival in Detroit; Bumbershoot Festival in Seattle; Brooklyn Steel in New York; the Verizon Theater in Dallas; Frisco, Texas, country music festival Off the Rails; ticket agency AXS; ice-hockey team LA Kings and football team LA Galaxy.
The deal will give Uber customers easier access to AEG events with designated ‘Uber zones’, as well in-venue perks, “surprise elements” for Uber passengers and promotions via the Uber, AXS, LA Kings and LA Galaxy apps.
Uber branding will also be integrated into in-venue signage and AEG’s marketing and promotion, including several AEG Presents festival apps.
“The AEG portfolio of globally recognised assets is unmatched,” comments Nick Baker, senior vice-president of AEG Global Partnerships. “Having a chance to build this multi-entity partnership across major world markets can only be shared by equally powerful organisations that share a vision to enhance experiences through technology and live events.
“With the help of Uber’s global platform and innovative technology, our fans will experience a new level of convenience, safety and ease”
“With the help of Uber’s global platform and innovative technology, our fans will experience a new level of convenience, safety and ease as we continue to raise the bar and deliver top-notch experiences around the world.”
Amy Friedlander Hoffman, head of experiential marketing at Uber, adds: “Uber already plays a big part in a fan’s game day, concert or event experience by getting you there safely and on time. This partnership with select AEG venues takes that experience to a whole different level. Now, fans will have access to new perks, designated pick-up and drop-off spots and exclusive promotions, creating the best event experiences for all fans.”
Transportation network company (TNC) Uber, which connects passengers with privately hired cars – usually owned by the drivers – was last year hailed by Vector Arena’s Judith Clumpas as a “service game-changer” that has “left the concert experience standing”.
While the company is financially successful, with revenues topping US$10.8 billion in 2015, it has been criticised for its allegedly poor company culture, shortcomings in driver background checks and ‘predatory’ pricing that undercuts traditional taxi drivers.
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