The conference and showcase festival has revealed 43 up-and-coming acts who will perform in Hamburg's Reeperbahn in September
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The 16-hour Elrow Friends & Family, the first event in Superstruct Entertainment's slate of new festivals, is billed as the "most creative show" in Elrow's history
By Jon Chapple on 03 Apr 2017
Spanish promoter Elrow – along with Sziget Festival, part of the fast-expanding Superstruct group – has revealed plans for its first fully fledged music festival.
Elrow Friends & Family will take place on 15–16 July at a beachfront location in Salou, running for 16 hours from 10am to 2am. Billed as Elrow’s “biggest and craziest party to date”, the festival will expand the promoter’s flagship ‘playground’ concept to three stages of music featuring “world-class electronic music headliners”.
Barcelona-based Elrow – known for its playful parties at a number of major clubs and festivals, including Snowbombing, Mysteryland USA, Parklife, Hideout and Electric Zoo – was partially acquired by Superstruct Entertainment in February.
Superstruct, led by Creamfields founder and former Live Nation president of electronic music James Barton, is also a 70% owner of Hungary’s Sziget, and in January announced plans to launch up to ten new festivals in the next few years.
“Get ready to experience something you’ve never ever seen before”
“After seven years offering shows all over the world, at last we’ve found the perfect spot to put on the most creative show ever done by the Arnau family in all their long history,” says company founder and CEO Juanito Arnau.
“For the first time we’re joining forces with some of the most crazily, imaginative people we’ve met around the world, from countries such as Brazil, Portugal, the United States, South Africa, the Netherlands and the UK. Get ready to experience something you’ve never ever seen before.”
The Arnau family previously ran the Monegros Desert Festival in Aragon, which ended in 2014.
Tickets for Elrow Friends & Family go on sale next Thursday (6 April), with the line-up due to be announced in the coming weeks.
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