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StubHub Canada goes bilingual

As of today, Francophone Canadians can now buy tickets from the world's biggest secondary site in their own language

By IQ on 05 Apr 2017

Jeff Poirier, general manager, StubHub Canada

image © Business Wire

Confirming plans first reported in February, StubHub has launched a French-language version of its Canadian site, allowing customers to buy tickets in both of Canada’s official languages.

The world’s largest ticket marketplace – which has in recent months signalled its intention to move beyond the increasingly controversial secondary market in favour of face-value primary ticketing and non-ticket services such as merch, transport, dining and accommodation – says the move furthers its goal of providing a “truly localised product on its safe and transparent marketplace for fans from coast to coast”.

“We know that Quebeckers love live events; in fact, Montreal is currently our third largest market in Canada and it has the potential to be even higher, with hundreds of events available in 2016 alone,” comments StubHub Canada general manager Jeff Poirier (pictured).

“At StubHub, we’re focused on creating a truly Canadian product for consumers across the nation”

“By launching a bilingual capability we’re thrilled to provide the user experience that French Canadians want and deserve to have. At StubHub, we’re focused on creating a truly Canadian product for consumers across the nation, as we continue to invest in 2017 to make that happen.”

Quebec is the only Canadian province whole sole official language is French, although it is also the mother tongue to a significant minority in officially bilingual New Brunswick.


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